TAG Heuer has set a pop-up store in Shibuya City, Tokyo

TAG Heuer, the Swiss luxury timepiece maker Tag Heuer has launched a pop-up at Shibuya Parco, Japan. The store, which has been called ‘Tag Heuer Connected’ has delivered a futuristic ambience in both a luxurious and stylistic tones, featuring the colours of the brand against black.

To mark the opening, the pop-up is conducting a promotional campaign called the Digital Tag Heuer Touch Rally, whereby visitors who scan a QR code from a Tag Heuer poster in the store and register as an official Line friend will receive an original branded Tag Heuer gift, while stocks last.

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