Target Corporation and Warby Parker are partnering to bring designer-quality, affordable eyewear to even more consumers through the retailer’s newest shop-in-shop, Warby Parker at Target.
Each Warby Parker at Target shop-in-shop will offer products and services – including glasses, sunglasses, contacts, eye exams and vision tests – that are consistent with the eyewear brand’s current omni-channel experience. The first five locations, which will be staffed by Warby Parker employees, will open in the second half of 2025 at the Target stores in Willowbrook, Illinois; Bloomington, Minnesota; Brick, New Jersey; Columbus, Ohio and Exton, Pennsylvania.
Beginning with the opening of the first shop-in-shop location, Warby Parker at Target will also be discoverable through Target.com. Additional shop-in-shops are slated to open in 2026, with the opportunity for more in the coming years. The new partnership complements the retailer’s growing Target Optical business, which offers a range of products and services at more than 500 Target stores across the country.
“We’ve long offered our guests well-designed products at a value and our latest shop-in-shop partnership with Warby Parker continues that tradition,” said Christina Hennington, Executive Vice President and Chief Strategy and Growth Officer, Target. “Warby Parker at Target reflects both brands’ commitment to style, affordability, quality and convenience. As we test and learn with this new partnership – bringing Warby Parker’s expertise into select stores – we’re enticing new consumers to discover more of Target.”
