Hitting the road as part of its holiday marketing campaign, the retailer said it will hold three traveling events around the country where “guests can immerse themselves in a world of wonder and joy inspired by holiday journeys”.
Billed as “Target Wonderland: Bullseye’s Top Toys Adventure,” the pop-ups will feature larger-than-life toy experiences with brands such as Mattel, Lego and Nintendo, festive photo ops (including a life-sized Barbie box), fun games and more.
The Target Wonderland events will take place in New York City at The Seaport Piers on 18-19 November, in Dallas at the Dallas Farmers Market on 2-3 December and in Los Angeles at L.A. Live on 15-16 December.
Target is also transforming its stores and digital platforms into immersive and whimsical shopping destinations to help more shoppers browse affordable gifts, décor and entertainment. Inspired by holiday travel, Target is adding transportation-themed destinations throughout its stores, including a shoppable Grand Central Gifting Station. Its partnership with the UK’s Marks & Spencer will bring a red double-decker bus-shaped display with exclusive Marks & Spencer hot chocolate and collector cookie tins.
Online, Target will have a virtual version of its Grand Central Gifting Station and a 360-degree virtual holiday toy shop where shoppers can interact with the retailer’s Top Toys list as well as its exclusive collections with Disney and FAO Schwarz.
