Ted Baker opened its first German store in Hamburg last week in Hamburg. The British luxury brand store on Post Street 14-16 covers 359 square meters and is modelled inside the famous Streit’s Hotel. That’s how he was christened “Ted’s Imperial Hotel” by Ted Baker.
The interior design of the store ties in with the era of Art Nouveau. There is also a spa, a restaurant and a library. The over two floors projecting window front offers an impressive panoramic view from the ground floor to the first floor. Each level is like a hotel corridor.
The women’s collection is located together with the beauty salon on the first floor. Further down the ground floor, menswear and womenswear can be found amidst a reception, elevators, a lost property office and a butler parlour. In addition, men’s clothing can also be discovered in the basement, among other things together with the “The Thirsty Thimble” bar and the library.
