Ted Baker reports strong Christmas sales with 12.2% increase

Ted Baker sales have climbed 12.2 per cent over the five weeks leading up to January 5.

Its online sales have increased by 18.7 per cent.

“The Ted Baker brand has delivered a good performance across both our stores and e-commerce business, despite the continuing challenging external trading conditions across our markets,” Ted Baker’s chief executive officer Lindsay Page said. She added: “This result again reflects the strength of the brand and the quality of our collections.”

The retailer will post its annual results on March 21. Ted Baker said an investigation into the allegations of its founder Ray Kelvin is “progressing” and a further update will be made in due course.

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