The leading omni-channel fashion ertailer has launched a new own brand for women, High Spirits.
The fresh and original line has been designed entirely by the Springfield team, Tendam’s most international casual clothing brand. Created or women between the ages of 18 and 35, High Spirits is a new fashion concept inspired by a generation of free spirits. The new brand, which will be distributed exclusively through the Springfield online market in Tendam, will be launched commercially in Spain and Portugal on April 12 with three capsule collections to reflect the different facets of the High Spirits woman: visionary, creative and authentic.
High Spirits will be integrated into Springfield’s online platform, which in addition to its own brands also carries prestigious third-party brands and intends to include about 20 new labels in the coming months.
The CEO of Springfield , Marc Calabia, who will lead the operations and strategy of High Spirits, said: “We are delighted to announce this release. Building new brands is a cornerstone of Tendam’s strategy and essential to the evolution and growth of the company. High Spirits, which was designed from the ground up by our Springfield teams, complements our lines in the young women’s segment. ”
