The global beauty brand is partnering with on-demand delivery platform Instacart to enable same-day fulfilment of online purchases from its 165 stores in the US and Canada.
Customers can place orders on the Instacart site and mobile app from the Body Shop’s full assortment of body and skincare products, hair care, accessories, and gifts for delivery to their door in as fast as one hour.
For all orders placed, an Instacart shopper will pick, pack and deliver the order within the customer’s designated timeframe, whether they choose to receive it in as fast as an hour or schedule their delivery in advance. Contactless delivery is also available with Instacart’s “Leave at My Door” delivery option. Customers can track order progress and communicate with Instacart shoppers every step of the way, by using the Instacart app or website.
The Body Shop is following in the footsteps of fellow beauty retailer Sephora, which initially launched same-day online delivery in partnership with Instacart in select US and Canadian store locations in September 2020. The Sephora partnership, which recently expanded to include French-language Instacart services in the Canadian province of Quebec, also enables customers to have access select promotions from Sephora’s Beauty Insider loyalty program and earn points on every Sephora order placed on the Instacart marketplace. Instacart also developed a consumer shopping design that makes it easier for Sephora customers to seamlessly browse and shop from Sephora’s assortment and quickly find a personalized color through a new, one-click shade selector.
