The Entertainer has revealed a strong surge in like-for-likes in what was the first Christmas trading season without Toys R Us.
For the five weeks to December 29, the toy retailer posted a 13.5 per cent increase in overall like-for-likes while total sales increased of 22.4 per cent.
The figures were driven by a 13 per cent rise in-store like-for-likes and a 17 per cent climb in total online sales.
The Entertainer-owned website, TheToyShop.com, also revealed a 51.5 per cent increase in sales after being re-platformed last year.
“I’m delighted with our performance over the peak trading period,” The Entertainer executive chairman Gary Grant said.
