The House of Rare has unveiled its largest flagship store in Bengaluru at Indiranagar, marking an important milestone in the fashion house’s retail expansion. Spanning 6,000 sq. ft. across two floors, the new store brings together Rare Rabbit, Rareism, Rare Ones and Rare’Z under one retail destination, while allowing each brand to retain its distinct identity.
The flagship brings together a diverse portfolio across menswear, womenswear, kidswear and footwear, featuring Rare Rabbit Guild, Rareism’s Autumn/Winter offering, Rare Ones’ kidswear assortment and key footwear stories from Rare’Z, including the Bengaluru debut of the complete Sugoi series.
Designed with an abstract, modern and minimal aesthetic, the store features Mediterranean-inspired architectural elements, dedicated entrances for Rareism and Rare’Z, and an internal connection between the two spaces. Rich veneer finishes, extensive glass glazing, bespoke fixtures and focused lighting further shape the contemporary retail environment.
The opening marks a deeper retail footprint for The House of Rare in Bengaluru, taking the group to approximately 25 stores in the city and around 42 stores across India. Bengaluru continues to be a key market for the group, with the Indiranagar flagship reflecting its focus on creating more immersive brand experiences for its consumers.
The House of Rare continues to expand its presence across South India while exploring opportunities in both established and emerging Tier 2 and Tier 3 cities.
