This launch marks the brand’s second hotel in Italy, following the launch of The Hoxton, Rome back in 2021.
Set in the heart of the historic centre and bringing a new energy to the city, its 161 rooms are split across two buildings: a 16th century late-Renaissance palazzo with its original facade and impressive vaulted arcade and a 1980s Andrea Branzi-designed building, that serves as a modernist juxtaposition, with its timber slatted facade and minimal, linear architecture.
The hotel features: Alassio – a coastal-inspired Italian restaurant, Enoteca Violetta – a vibrant, laidback wine bar, a sprawling courtyard, dedicated event spaces and a brand-new room category – House – a self-contained three-bedroom apartment with its own private entrance and living space, perfect for families and groups of friends.
A stone’s throw from galleries, boutiques and bakeries and moments away from iconic landmarks such as the Duomo, Uffizi Gallery and the Fortezza da Basso, The Hoxton’s new Florentine home is in prime location for locals and visitors to discover the best of the city.

