Opening in summer 2027, The Hoxton, Hamburg will be the brand’s second hotel in Germany and third in the German-speaking region, following Berlin and Vienna.
Founded in London in 2006 and celebrating its 20th anniversary this year, The Hoxton is known for its neighbourhood-rooted approach and community-led programming. The upcoming Hamburg debut marks the next step in the brand’s European growth, with openings also planned in Oslo and Madrid next year.
Set in a 1950s building on Alter Wall, The Hoxton, Hamburg will bring the energy of the city into its ten floors and 188 rooms. Alongside the bedrooms, there’ll be a Mediterranean-inspired restaurant on the ground floor, a rooftop seafood restaurant overlooking the Elbphilharmonie, Michel and Town Hall, a private dining room for up to 20 guests and an all-day lobby bar. The hotel will also be home to The Apartment, The Hoxton’s signature events space, with three meeting rooms, its own pantry kitchen and a private terrace overlooking the canal.
In the heart of the Nikolaiviertel, The Hoxton will be surrounded by a mix of old and new, with historic buildings sitting alongside modern architecture, independent shops, galleries and cultural spots. The Binnenalster and Town Hall are right on the doorstep, while the spectacular Elbphilharmonie is around a 15-minute walk away. The historic merchants’ houses of Deichstrasse and the UNESCO World Heritage Site Speicherstadt are also close by, making The Hoxton a perfect base to explore the neighbourhood on foot.
Cédric Gobilliard, COO Ennismore Europe, says: “We’re incredibly excited to bring The Hoxton to Hamburg, a city known for its maritime character, thriving creative scene and vibrant cultural landscape. The city’s mix of historic charm and contemporary energy, from its canals and neo-gothic landmarks to its thriving nightlife scene and groundbreaking modern architecture, makes it a natural fit for The Hoxton. We’re thrilled to become part of the neighbourhood and bring the brand’s distinctive take on open-house hospitality to the Nikolaiviertel.”
