Award-winning global luxury hospitality operator The Lux Collective makes its debut in Rwanda with the launch of LUX* Lake Kivu and SALT of Akagera, the first two properties within the Group’s landmark five-resort Rwanda Tourism Circuit.
Set across the country’s most iconic destinations, the openings introduce the internationally acclaimed LUX* and SALT brands – ushering in a new era of luxury hospitality shaped by regenerative tourism, immersive nature-led travel and cultural connection.
Located on the shores of scenic Lake Kivu in Rwanda’s western region, LUX* Lake Kivu offers an intimate luxury retreat overlooking one of Africa’s Great Lakes. Designed for slow travel, the 14-key resort combines contemporary hospitality, wellbeing and destination-inspired experiences. Framed by panoramic lake and hillside views, its suites and private villa provide calm restorative spaces to reconnect with nature.
Meanwhile, overlooking Lake Ihema within Akagera National Park, Rwanda’s only Big Five reserve and Africa’s celebrated conservation success story, SALT of Akagera introduces a luxury five-star eco-safari experience grounded in authenticity, simplicity and sustainability. The reimagined 60-key lodge is the world’s first SALT safari property, bringing the brand’s humanistic hospitality approach to Rwanda’s eastern savannahs.
The Lux Collective Chief Executive Officer Olivier Chavy said: “The launch of LUX* Lake Kivu and SALT of Akagera marks a significant milestone in our vision for Rwanda and expansion across Africa. Together with our partners, we are creating Rwanda’s first world-class luxury tourism circuit, connecting distinct destination experiences while celebrating the country’s unique identity and generating lasting value for communities. These openings reflect our commitment to regenerative tourism and to elevating Rwanda on the global luxury travel map.”
