The first hotel by international management company Kinsfolk & Co, The Newman, has officially opened in London’s Fitzrovia.
Thoughtfully created by a team of like-minded hoteliers and restaurateurs who have spent decades working in the capital, The Newman brings together some of the most respected names in the hospitality scene, including Corbin and King, The Standard, The Beaumont and The Goring – spearheaded by Kinsfolk & Co’s Founder Paul Brackley and The Newman’s General Manager, Oliver Milne-Watson.
With a concept inspired by and deeply rooted in the charm and character of Fitzrovia, the hotel has been designed by London based studio Lind + Almond, known for creating spaces with an understated yet worldly eclecticism. Every space within The Newman carries the distinct essence of Fitzrovia. With an aesthetic personality nodding to the area’s inspiring characters, such as Nancy Cunard – once Fitzrovia’s bohemian queen – whose iconic bangles and polka dots subtly permeate the design narrative.
Looking locally when it came to recruitment, The Newman partnered with Saira Hospitality to create the first ever pop-up hospitality school inside an unopened hotel. The programme, which ran over summer 2025, supported individuals with barriers to employment from the local community, providing them with the knowledge and skills to build a career in hospitality and creating life-changing opportunities for those who need them most, with The Newman recruiting team members from the pool of candidates.
The Newman offers 81 spacious and refined guest rooms, suites and apartments, some with private balconies. All rooms showcase a contemporary Art Deco aesthetic. The rooftop floor comprises a Penthouse Suite that comes with its own terrace, sauna and ice plunge and can be taken as a whole to transform into a beautifully appointed and spacious four-bedroom suite with exclusive use of the floor. Rooms feature innovative wellness mini-bars packed with CBD sleep patches, essential oils and anatomē scents, with the Penthouse Suite including LED face masks and yoga mats for the terrace, as well as the more traditional minibar stocked with drinks by British brands.
