The company is growing its European luxury and wellness portfolio with the December opening of The First Cortina.
This reinvention of Cortina d’Ampezzo landmark signifies a step forward for the group’s three-brand strategy.
International boutique hospitality group The Pavilions Hotels & Resorts is entering a new phase of growth with the opening of The First Cortina on 4 December 2026. This new 76-key property expands its European footprint and heralds the strategically significant evolution of its portfolio into three distinct, complementary brands.
Reaffirming The Pavilions Group’s ability to develop remarkable properties through design, wellness and destination dining, The First Cortina builds on the success of the group’s contemporary luxury The First hotels in Rome. Alongside specialist wellness brand REVĪVŌ and experiential hotel and resort brand, The Pavilions, The First completes a complementary collection of brands, each offering a distinct platform for the group’s continued growth.
Rooted in the fully integrated offering of REVĪVŌ Wellness Resort in Bali, The First Cortina represents a significant step forward in extending the group’s specialist wellness and longevity brand across its wider portfolio. The hotel’s 1,000sq m REVĪVŌ Spa and Wellness facilities translate the brand’s signature fusion of time-honoured healing traditions and modern evidence-led wellness into an authentically alpine setting, combining exceptional luxury facilities and state-of-the-art equipment, alongside selected wellness and recovery elements from its transformative six-pillar offering. It follows the successful introduction of REVĪVŌ Spa at Château de Fiac, thoughtfully adapted to its intimate château setting.
Gordon Oldham, Founder of The Pavilions Hotels & Resorts, commented: “We have always believed that the most compelling hotels have a strong sense of individuality and belonging to their surroundings. The First Cortina brings that philosophy to one of the world’s great alpine destinations, creating a contemporary social address shaped by design, dining and wellness.”
