This store opening sees the beginning of the direct to consumer brand’s aggressive offline retail expansion, which will see The Sleep Company launch 25 stores across the country in the next six months.
The Sleep Company’s first flagship store is situated in Koramangala, Bangalore and features a unique design that highlights the grid structure of the brand’s patented SmartGRID technology. This store, along with other planned locations, will serve as an important experiential touch point for customers.
The store will function on a phygital model, which will allow customers to cash and carry small products away from the store, whilst placing orders online for their SmartGRID mattresses, which will then be delivered to their doorstep.
Commenting on the store launch, Harshil Salot Co-founder of The Sleep Company said, “An omni-channel customer experience has always been a part of The Sleep Company’s natural progression and we’re extremely excited to be able to achieve this ambition within just a few years of inception. Over the course of little over two years, we have consistently introduced products that have challenged innovation within the comfort ecosystem and driven our business with a single-minded ambition to deliver customer-obsessed value.”
