South Korean coffee chain The Venti has signed a master franchising agreement with JKT Networks to expand the business into the Middle East.
The Venti was founded in March 2014 in Busan. Its first outlet in the Middle East has opened in Amman, Jordan.
“This entry into Jordan serves as a strategic foothold aimed at expanding beyond Asia into the Middle East and North Africa. It will mark an important milestone in The Venti’s global roadmap,” a company spokesperson said. “We plan to grow into a sensory brand that connects global and local by respecting cultural sensitivities in each country and providing consistent brand value to customers worldwide.”
JKT Networks is a distributor of Korean products to markets in Jordan. Its partner, UiL Trading, exports more than 20,000 Korean products.
