The Watches of Switzerland Reopens Glasgow Boutique

The Group was proud to announce the reopening of its Rolex boutique, located on Buchanan Street, Glasgow following an extensive refurbishment and expansion.

The reopening reflects the success of the location and reaffirms the Group’s longstanding partnership with Rolex, which began more than a century ago in 1919 with the Northern Goldsmiths showroom in Newcastle.

The boutique, which originally opened in July 2020, has been transformed following its year-long closure. The redesigned setting creates a significantly enhanced Rolex destination and will showcase a broad collection of Rolex timepieces in a space conceived around expertise, hospitality and personal service.

Located on Buchanan Street, one of Glasgow’s premier luxury and retail destinations, the newly renovated boutique spans more than 6,600sq ft across two floors, approximately doubling the footprint of the original space. The expanded flagship features a curated selection of timepieces, a dedicated Rolex Certified Pre-Owned area and a Rolex Authorised Service Centre.

Across both floors, the boutique combines Rolex’s distinctive design language with materials that have been selected with meticulous care and attention to detail, resulting in an environment that is both sophisticated and warm.

The welcome area is finished in Verde Alpi marble and features several striking chandeliers inspired by the iconic Cyclops lens used to magnify the date display on Rolex watches. Rich American walnut is paired with travertine throughout the floors and walls, while textured stucco panels add warmth and depth to the interior. A refined travertine stone staircase leads to the Rolex Certified Pre-Owned area, complemented by Emperador marble finishes throughout the space. These thoughtfully curated design elements create a distinguished setting that reflects the craftsmanship, precision and timeless excellence synonymous with Rolex.

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