The online resale giant is focusing on style and sustainability.
ThredUp was launched in 2009, and although at this time there was a stigma around purchasing second hand apparel, the company has thrived in recent years as the resale clothing industry has grown to reach $28bn. The company’s rebrand is designed to reflect a new, proud generation of thrift-shoppers who are committed to creating a more sustainable future for the fashion industry.
In ThredUp’s 2020 Resale Report, they recorded that 70 per cent of consumers said they were open to buying second hand products and roughly two in three consumers said they see no stigma in wearing pre-loved clothes.
“The perception of thrift has changed. Consumers are not only open to shopping second hand, but they are wearing it proudly. ThredUp’s brand evolution acknowledges this shift from stigma to status, and celebrates our community of thrifters who are thinking second hand first,” comments James Reinhart, Chief Executive Officer and Co-Founder of ThredUp.
