Berluti has announced the opening of its new boutique in Japan – its 17th nationwide – in Tokyo, at Ikebukuro Seibu.
Located on the 4F, on the fully renovated main building, it carries a full offer, from shoes to handbags up to clothing, embodying the company’s remarkable allure.
The external façade is composed of handmade ceramic tiles in the shape of shoes, embodying Berluti’s core concept. It establishes a strong and recognisable identity for the store, as each piece has a different colour representing the patina uniqueness brought to our products. The see-through furniture invites the clients to explore their full collection, while a video screen at the shopfront displays the iconic Berluti silhouette.
Stepping inside the store, the attention is immediately drawn to the Focus wall, highlighting Berluti’s star products and to the Patina bar, which is made in forest green marble. The leather-goods area welcomes clients to immerse themselves in the maison’s exclusive universe. Two separated leather rings showcase the entire shoes collection including formal, informal and leisure products. The wood walls in beveled American walnut create a warm and inviting atmosphere.
