Toys ‘R’ Us Asia, backed by Hong Kong tycoon Victor Fung Kwok-king’s Fung Retailing Group, aims to open up to three stores in Hong Kong and dozens more in mainland China, bucking an economic downturn blamed largely on the US-China trade war.
The recession-proof nature of the demand for toys, the right store locations and a fresh offering of not only toys but fun and educational experiences for the whole family are key to the success of the Asia business, Jo Hall, Toys ‘R’ Us Asia’s chief commercial officer for Greater China and Southeast Asia, said in an interview during its second annual toy fair in Hong Kong, where it has 13 stores.
