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Toys R Us Launches New Store Concept

Set to open in Granada’s Armilla, this new concept store intends to enhance the brands position in the market.

Occupying an area of 1500sq m, the new store houses a selection of toys and games. In addition to this, children and their families are able to utilise accessible play areas that are perfect to interact and play. The new Granada store also has a digital offering where children can take photos. There are also a number of new exciting factors including the installation of a great, big dinosaur. There are also a number of holograms and digital totem poles that visitors can use to browse for products.

“The new stores must create unique experiences for the whole family, sharing moments of play based on fun and technology.” commented Paulo Sousa Marques, Chief Executive Office of the company in Spain and Portugal.

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