The distinguished house of handcrafted silver jewellery and a name synonymous with modern interpretations of India’s cultural heritage, has proudly announces the opening of its 31st store at Srinagar International Airport.
This milestone marks a significant expansion in the brand’s journey, bringing its exquisite craftsmanship and signature designs to the heart of Kashmir.
Renowned for its intricate embroidery and centuries-old craftsmanship, Kashmir is home to some of India’s most exquisite artistic expressions. From the vibrant hue to a tourism and culture hub, Srinagar has long been a muse for artisans. Tribe Amrapali, with its deep reverence for India’s indigenous artistry, seamlessly aligns with this ethos, offering jewellery that embodies both heritage and contemporary design.
Positioned at the crossroads of tradition and contemporary elegance, the new airport store is an invitation to discover India-modern jewellery right at take-off. Whether its travellers seeking one-of-a-kind statement pieces or locals embracing their rich cultural legacy, the store promises a diverse collection; from bold silver chokers and intricate nose pins to exquisitely handcrafted bangles.
Akanksha Arora, CEO of Tribe Amrapali, shares her vision: “This 31st store in Srinagar is a dream realised. Amrapali resonates deeply with Srinagar’s sense of style rooted yet modern, playful yet refined. With this store at the airport, we bring our India-modern aesthetic to a space where travellers from across the world can experience the essence of a Tribe Muse, carrying a piece of India’s artistic heritage with them wherever they go.”
