The company has revealed a new brand identity and customer experience as the company continues its rapid expansion.
The smoothie chain debuted a “brand transformation”, created in partnership with global branding agency JKR, designed to bring its “Eat Some Good!” marketing tagline to life and support its next phase of growth.
Tropical Smoothie opened its 1,700th location in April, putting it on track to reach more than 1,800 cafes by year-end.
With a development pipeline of more than 900 cafes across 44 states, Tropical Smoothie also has plans underway for international expansion. The company surpassed $1.6bn in system sales over the 12 months ended in June.
