True continues to expand its store network in Colombia and confirms the upcoming opening of a new Tiny Store in the Caracolí shopping centre in Bucaramanga.
The Colombian brand continues to broaden its commercial presence in Colombia while also making progress internationally.
Born in Medellín, the pioneering premium streetwear brand in Colombia has built a community around contemporary streetwear, supported by a robust e-commerce channel, its own stores and operations that now reach the US and Mexico, in addition to exports to six countries.
The Tiny Store format, first introduced in 2025, responds precisely to this vision of agile expansion, with smaller spaces that maintain the brand experience and allow for accelerated development of its retail network.
True’s story began in 2009 when Daniela Valencia started a project of hand-painted t-shirts that quickly evolved into a fashion venture. Later, together with her brother Pablo Valencia, she structured the company, which officially launched in 2017. Since then, the brand has experienced sustained growth, becoming one of the most promising independent urban fashion brands in the country.
