Chair King Backyard Store and Fortunoff Backyard Store will open four new showrooms in the coming months, growing their presence in Texas, New York and Virginia.
The retailers say that the expansion marks a “significant step” in their continued growth and commitment to improving how families relax outdoors.
In-store, customers benefit from a knowledgeable staff of Backyard Specialists who educate shoppers on a wide range of material options, allowing guests to “make informed choices and invest in outdoor furniture that suits their needs and lifestyles”.
“When it comes to outdoor furniture, customers want to see and compare the quality, sit on the pieces to experience their comfort and explore the various options available,” said Curt Littlejohn, CEO of Chair King and Fortunoff. “Experiencing furniture in person allows customers to truly appreciate the craftsmanship, materials and comfort, which can be challenging to convey through a screen alone.”
Chair King Backyard Store operates 22 showrooms throughout Texas, while Fortunoff Backyard Store operates 30 showrooms across New York, New Jersey, Connecticut, Delaware, Pennsylvania and Virginia.
