U.S. Polo Assn., India’s leading casualwear menswear brand and the official brand of the United States Polo Association (USPA), continues to strengthen its retail presence in South India with the launch of its new store in Puducherry.
Spanning approximately 1,700sq ft, the store marks the brand’s first New Identity store in Puducherry, bringing its refreshed retail design language and an elevated in-store experience to the city.
The new store offers a curated selection across Menswear and Footwear, showcasing the latest Autumn-Winter 2026 collection and its key stories, including Varsity, Indigo, Corduroy, Denims and Shirts, alongside seasonal styles. The assortment brings together U.S. Polo Assn.’s signature sport-inspired aesthetic with a contemporary expression across its apparel and footwear portfolio.
Speaking on the launch, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said: “Puducherry is a distinctive market with a strong connection to leisure, travel and contemporary lifestyle, making it an exciting market for us to introduce our New Identity store format. With the introduction of the Shirt Bar and our Resort Wear Wall, we are bringing new retail experiences that are designed to make the store more engaging and relevant to how consumers shop today. The launch also reflects our continued focus on strengthening our presence across South India while creating spaces that bring together the heritage of U.S. Polo Assn. with a more contemporary retail experience.”
