Ulta Beauty will debut in the United Arab Emirates (UAE) with the opening of its store in Mall of the Emirates on Jan. 29.
The opening will be followed by new Ulta stores in the Dubai Mall and Red Sea Mall in Jeddah this spring
In partnership with Alshaya Group a leading international retail franchise operators, the opening marks what officials call a major milestone in Ulta’s global expansion, building on from the first store opening in Kuwait on Nov. 7, 2025. The Mall of the Emirates opening will be followed by new Ulta Beauty stores in Dubai Mall and Red Sea Mall in Jeddah on March 27 and May 7, respectively.
“The UAE launch marks an exciting milestone for Ulta Beauty and Alshaya Group as we continue our expansion in the Middle East and bring our distinctive beauty experience to the region,” said Ulta CEO Kecia Steelman. “We are proud of the teams who brought this vision to life and look forward to welcoming guests in Dubai to discover a destination where beauty, self-expression and possibility come together.”
The Mall of the Emirates opening introduces Ulta’s all-inclusive beauty destination to the UAE, offering makeup, skin care, hair care and fragrance – from prestige to mass and emerging brands – as well as in-store makeup, skin, brow, and nail services delivered by category experts. The curated assortment features several new and exclusive beloved US brands, such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, Lolavie, Sacheu and Snif, along with global favorites such as Peter Thomas Roth and RMS and new, emerging local brands.
