Randa Apparel & Accessories (Randa) has entered into a definitive agreement to acquire the Untuckit brand and operations.
Founded online in 2010, Untuckit built its brand on men’s shirts designed to be worn untucked and has since expanded into an array of other categories including polos, pants, shorts, jeans, sweaters, jackets, shoes and more, along with select womenswear. The company’s footprint includes more than 70 retail stores nationwide along with a “substantial” e-commerce business. Macy’s is among its wholesale partners.
“We spent 15 years proving that a shirt built to be worn untucked could become a brand people trust,” said Chris Riccobono, Untuckit’s Co-Founder. “Randa brings something different: more than a century of relationships with the world’s leading retailers and suppliers, along with the global capabilities to help Untuckit reach its next stage.”
Following the close of the transaction, Untuckit and its leadership team will continue to operate from its SoHo headquarters in New York City. The brand will be operated as a standalone business.
The transaction brings together Untuckit’s strong direct relationship with consumers and Randa’s financial strength and global reach to support the brand’s next phase of growth, Randa stated in a release.
“Untuckit did the hard thing: It built a direct relationship with the consumer, store by store and click by click,” said Justin Spiegel, President of Randa. “Randa will add capital, global sourcing and market-leading retail relationships to that foundation. Together, we will accelerate the brand’s growth and introduce it to many more consumers.”
