The fashion and lifestyle retailer Urban Outfitters (URBN) is giving US online shoppers a new payment option.
The brand, whose banners also include Anthropologie and Free People, is teaming up with global retail bank, payments and shopping service Klarna to offer online customers in the US buy now, pay later” (BNPL) payment.
BNPL enables shoppers to flexibly pay for purchases in four installments, with no additional cost when payments are made on time. The retailer is leveraging the Klarna Pay in four solution online at its Urban Outfitters, Anthropologie, and Free People banners. BNPL will also be available for online US purchases of items from the BHLDN and Terrain brands.
This new US partnership is an extension of an existing collaboration between Klarna and Urban Outfitters banners across 11 European markets including the UK, Austria, Germany, Belgium, Netherlands, Spain, Finland, Italy, France, Portugal, and Ireland.
“Our aim is to offer consumers the shopping experience that best works for and fits with their lifestyle,” said Demo Lymberopoulos, Global Executive Director, Customer Technology at Urban Outfitters. “As consumers increasingly demand more convenience for how they shop and pay, we are thrilled to continue our partnership with Klarna to enable U.S. shoppers to pay how and when they want across their favourite brands.”
