The US fashion multinational resumes its growth plan in Spain with the opening of a store in the heart of Valencia, a city that is consolidating itself as an increasingly attractive destination for international fashion brands.
Following a post-pandemic restructuring of its international operations, which included the closure of its Anthropologie store in Barcelona, US fashion giant Urban Outfitters is embarking on a new phase of growth in Spain. The company is opening its fourth Spanish store—and its first in the Valencian Community—in Valencia.
After initial reports surfaced in July, neither Urban Outfitters nor the real estate consultancy CBRE responded to FashionUnited’s requests for comment. This silence left the specific brand for the Valencia location in question. However, the mystery has now been solved, with the group confirming it will launch its flagship Urban Outfitters brand in the city.
The Urban Outfitters chain, which currently has stores in Madrid and Barcelona, is expanding its network with a new store in Valencia. The new location is strategically placed in the former official Valencia C.F. store, across from Valencia’s Town Hall.
The retail space spans over 1,000 square meters across two floors, situated on the corner of Marqués de Sotelo Avenue and Valencia’s Town Hall Square. While not on the city’s busiest shopping streets, this area is a prime location for tourists. Its value is expected to increase further, as it serves as a direct link between the city’s North Station and the Town Hall Square. The square is also set for a major redevelopment project and will soon welcome the European headquarters of the Hispanic Society of America, scheduled to open in 2026. This new museum will feature works by the Valencian painter Joaquín Sorolla.
