The alternative fashion brand URBAN REVIVO is to launch its first London store in Covent Garden next Saturday, targeting the European market with localised designs.
International fashion apparel brand URBAN REVIVO (UR) will open its new store in London next Saturday, 3 May. Located on 8-12 Neal Street in Covent Garden – a vibrant hub of culture and commerce in the UK capital – the prime location places UR alongside leading international fashion brands and sought-after emerging labels.
Spanning 515sq m, the new store reinforces UR’s commitment to the European market with approximately 60 per cent of the store’s products from collections led by UR’s London-based European Design Center, featuring styles, silhouettes and fabrics tailored for the European market.
On 2 May, the brand will collaborate with more than 100 emerging London-based DJs, artists and content creators to host a pre-opening event on the eve of the launch. Based on the URBAN RENAISSANCE theme, the grand opening will bring to life UR’s vision of a summer fashion revival in London. The opening will be supported by a series of interactive promotional activities designed to enhance brand awareness and connect with London’s fashion community.
