The plan is focused on evolving the Asia Pacific region’s organisational design and footprint, and building new capabilities to accelerate growth for its brands.

As part of this plan, VF will move their brand operations centre from Hong Kong to Shanghai where the company currently employs approximately 900 office and retail associates. VF’s Asia Product Supply Hub, will also move from Hong Kong and relocate to Singapore. The hub serves as the base of operations for its global supply chain in the region, An additional shared services centre for the region will be established in Kuala Lumpur, Malaysia.

“Today’s announcement reinforces our commitment to invest in our business across the Asia Pacific region, while also supporting VF’s overall transformation plan to become a more consumer-minded, retail-centric and hyper-digital enterprise,” said Steve Rendle, VF’s Chairman, President and Chief Executive Officer. “We established our presence in Asia 25 years ago and have continually shaped our business around the region’s many evolving opportunities. Now, we’re further transforming our Asia operations so we can better serve this fast-moving, technology-driven market with increased speed and capabilities.”

By placing its brands’ centre of operations in Shanghai, VF aims to forge stronger and more relevant relationships with Chinese consumers.