The owner-operator of the world’s most sustainable fashion outlet centres, VIA Outlets, continued its strong growth trajectory in 2025, setting new records in brand sales and footfall.
Previous investments in its ‘3R Strategy’ of remodelling, remarketing and remerchandising fed through to individual centre performance along with the continued outlet-retail dynamism in European tourism-driven markets.
The portfolio, which at the end of 2025 consisted of 11 destinations in nine European countries, recorded a 4.9 per cent total rise in brand sales year-on-year to a new high of €1.52bn and a 2.5 per cent growth in footfall with total guests’ visits reaching over 33 million.
Otto Ambagtsheer, CEO of VIA Outlets, said: “We are driving strong and steady growth across all our assets through VIA Outlets’ ‘3R’ remodelling, remarketing and remerchandising strategy. In 2025, we prioritised two key expansion projects in Portugal and Switzerland, while elevating all centres with the addition of new premium brands. Furthermore, achieving our sustainability goals will remain at the heart of everything we do at VIA Outlets.”
A 25 per cent extension of Vila do Conde Porto Fashion Outlet in Portugal of 6,500sq m, which brought the total GLA to 31,000saq m, was unveiled in November and added 31 stores and four restaurants to the centre. At Freeport Lisboa Fashion Outlet, a major remodelling project is underway, with the first phase scheduled for completion in March this year, while at Landquart Fashion Outlet in Switzerland, an approximately 4,800sq m GLA development comprising 15 new units is expected to open in April 2026.
All centres across the portfolio refreshed their brand mix and F&B offering for guests, with over 300 remerchandising deals completed including the addition of several new brands such as Bally, Copenhagen Studios, L’Osteria, Merrell, New Era, Nile and Stivali.
