The launch reinforces Apparel Group’s commitment to growing Victoria’s Secret across key Indian markets while delivering premium fashion and beauty experiences to consumers.
Victoria’s Secret, the market-leading retailer that strives to inspire confidence, spark joy and celebrate sexy with modern, fashion-inspired lingerie, loungewear, sport collections, fine fragrances, body care, as well as Victoria’s Secret PINK collections, welcomed its India Brand Ambassador, Triptii Dimri, to its newly opened store at Phoenix Avenue of Stars, Pune, India.
The visit marks an important milestone for the brand as it continues to strengthen its presence in India and deepen its connection with consumers through meaningful cultural partnerships and immersive retail experiences.
Located in the Phoenix Marketcity Shopping Mall in one of Pune’s most popular neighbourhoods, Viman Nagar, the store features an innovative design that provides a unique layout as well as streamlined navigation to effortlessly guide customers, while creating a welcoming shopping experience. The store’s product offerings include Victoria’s Secret bras, panties and sleepwear across a multitude of collections, including its recently launched Summer Signature and Cool Air collections, as well as classics such as the Very Sexy, Body by Victoria, T-Shirt and Dream Angels collections.
Shoppers can easily select from a multitude of Victoria’s Secret accessories as well as beauty products, including their popular fine fragrances, scents and mists. Included in the store’s offerings is Victoria’s Secret’s best-selling fine fragrance, Bombshell Eau de Parfum.
