The world’s leading speciality retailer of intimate apparel has launched the flagship on JD.com, bringing bras, lingerie and t-shirts to the platforms consumers.

Victoria’s Secret launched the store before the annual Chinese Valentine’s Day, as the brand placed great value on JD’s platform advantages during festivals, its suitability for gifting and its vast base of consumers with strong consumption power. Meanwhile, leveraging its technology strengths, JD can facilitate brands in their efforts to more precisely reach consumers.

JD.com has become an important platform for Chinese consumers to buy gifts (particularly during important Chinese festivals and occasions) because of its guarantee of authenticity, fast delivery and premium services.

“The cooperation with Victoria’s Secret not only further expands the camp of JD’s cooperation with international fashion brands, but also provides additional choices for JD’s consumers pursuing high-quality products,” said a representative from JD’s underwear business.