Dubai, UAE: VOD Dubai International Jewellery Show (VOD DIJS) – the definitive B2B and B2C jewellery event in the MENA region organised by DV Global Link – a joint venture between Italian Exhibition Group (IEG) and Dubai World Trade Centre (DWTC) – has reaffirmed its commitment to supporting local talent with the announcement of two exciting partnerships with 55FIFTY7 and Qelada, an initiative of the Ministry of Community Development, for this year’s show at Dubai World Trade Centre, from November 14th to 17th.
55FIFTY7, the unique diamond studio, will launch two projects: the Independent Designer’s Space and the Children’s Competition. Both are primarily focussed on nurturing, enlightening, and inspiring aspiring local jewellery design talent, as well as providing a fun and educational workshop and competition for children at the 55FIFTY7 studio, with the winner being announced at VOD DIJS.
Qelada is a government initiative which aims to empower people of determination aged between 17 and 20 years, and employ their immense creative talents to design exquisite jewellery and showcase artistic products, such as bracelets, necklaces, brooches and cufflinks. 55FIFTY7 then transforms their designs into physical items of jewellery, which will be available at VOD DIJS.
Speaking about VOD Dubai International Show’s involvement with the upcoming initiatives, Luca Veronesi, Show Director with DV Global Link, commented, “It’s a privilege to host the Qelada and 55FIFTY7 Children’s Competition at this year’s show. VOD DIJS is the perfect platform for these two empowering and uplifting projects and we are extremely encouraged by the massive response to such positive design-focused initiatives – a real sign of the huge interest in and demand for new and creative designs in the jewellery industry. We are confident that these two beneficial projects will leave a lasting impression on retailers, media representatives and visitors at VOD DIJS, and demonstrate the immense creative potential that exists among children and people of determination.”
