A celebrity-backed fast-casual burger chain is planning to expand its footprint at non-traditional locations in 2026.
Wahlburgers, founded by brothers Mark, Donnie and Chef Paul Wahlberg, will open new locations outside of select Home Depot locations and inside of select Bass Pro Shops stores this year, in addition to opening new airport locations.
“This will be an exciting year of growth for Wahlburgers as we continue to deliver strong year-over-year performance,” said Randy Sharpe, CEO of Wahlburgers. “From expanding into new markets to diversifying our offerings through new experiences and touchpoints, Wahlburgers is the brand to watch.”
As part of its expansion strategy, Wahlburgers launched an off-premise format in late 2025 through a partnership with Adaptiv Provisions to bring Wahlburgers trailers outside select The Home Depot locations. The first three locations are now open and operating in Rockledge, Stuart, and Vero Beach, Fla. Following the successful launch of these initial units, additional expansion is underway with plans for more locations opening throughout 2026.
Wahlburgers is expanding its footprint through a new partnership with another retailer, Bass Pro Shops, with locations set to open this year inside stores in Irvine, Calif. and Sayreville, N.J. The brand says these openings will bring the Wahlburgers experience to high-traffic, “destination-style retail locations,” offering guests a convenient and memorable dining experience.
In February, Wahlburgers will open at Sarasota-Bradenton International Airport in Concourse B, adding to the brand’s growing presence in airports. Operated in partnership with SSP America, this marks Wahlburgers’ fourth airport location, joining two outposts at Boston Logan International Airport and Toronto Pearson International Airport. A location at Detroit Metropolitan Airport, operated with Delaware North, is also open, with additional airport growth planned as part of the brand’s long-term expansion strategy.
Finally, Wahlburgers will open a new location in Memphis this year inside the famous Big Cypress Lodge hotel. Walburgers will join new dining concepts at the hotel including The Lookout at the Pyramid, The Fishbowl, Mississippi Terrace, and The Den Bar & Lounge.
“We’re excited about the momentum we’re building nationwide and are committed to growing Wahlburgers in a thoughtful, strategic way,” Sharpe added. “Whether we’re entering new markets, expanding our airport presence, or exploring innovative formats with trusted partners, our goal is to meet guests wherever they are while staying true to what Wahlburgers stands for: great food, great service and great value.”
At Wahlburgers, guests can find premium burgers made with 100% Certified Angus Beef, as well as sandwiches, salads, sides, milkshakes and more.
