The creators of Boomtown Fair and the world’s first Amazement Park® unveil the first details of their permanent new 80,000sq ft immersive world opening at Westfield London this October.
London is about to gain a second city; one where logic breaks down, a parallel world connects and reality refuses to behave. The creators behind the award-winning Wake The Tiger Amazement Park® have pulled back the curtain on their monumental West London expansion, naming the experience ABSURD CITY and officially launching ticket sales.
Taking over a ginormous 80,000sq ft anchor space at Westfield London, the attraction will become Europe’s largest immersive art experience when it officially opens its doors on Thursday 15 October. Following the phenomenal success of its flagship Bristol location, which has drawn over half a million global visitors since 2022, the London debut marks a massive leap forward in scale and creative ambition, expanding Bristol’s award-winning parallel world of Meridia into the heart of the capital.
Inspired by the concept of a metropolis operating on completely different rules, ABSURD CITY invites visitors – called Daytrippers – to travel through a portal into a sprawling, vivid cityscape. While many of the city’s secrets remain fiercely guarded, the creators have revealed that visitors will journey through four distinct districts, housed under a protective dome, filled with unfolding stories, unexpected discoveries, secret passageways and tactile installations.
Luke Mitchell, Chief Creative Officer and Co-Founder at Wake The Tiger remarks: “Whether you’re new to the world of Meridia or a seasoned Daytripper, the self-guided experience is designed to spark imagination regardless of age, ability or persuasion. It’s trippy, it’s weird and it’s waiting for us all to jump right in. There is no blueprint for Absurd City. It’s been a beautifully chaotic process driven by some of the UK’s finest underground artists, robotic experts and makers. We’ve built a cosmic, eccentric and deeply human playground that we can’t wait for London to explore.”
