Warby Parker posted a strong year that included double-digit revenue growth each quarter and its first full year of net income profitability.
On its earnings call, the eyewear company made it clear that brick and mortar remains key to its growth strategy. After opening 47 stores – the most ever in a single year – in 2025, it plans an additional 50 new stores this year, mostly in existing markets.
Warby Parker ended 2025 with 323 stores across 102 markets in 44 US states and Canadian provinces. The total is well below its long-term potential of at least 900 stores, Co-Founder and Co-CEO Neil Blumenthal said during the call.
“When we survey consumers who have not yet shopped with us, one of the top reasons is that there isn’t a store nearby,” Blumenthal said.
In addition to opening new stores, Warby Parker plans to expand in-store eye exams to 285 locations and improve its online experience in the year ahead. It’s also launching 15 new collections, including its first-ever sport collection.
