Watches of Switzerland has wasted no time in chasing its US expansion ambitions with the opening of two stores across the pond – one of which is a flagship in New York.
The two stores for the UK-headquartered retailer opened simultaneously over the final weekend of November. The first is The Wynn in Las Vegas, while the other, the flagship, is in New York’s SoHo district.
The stores are in addition to the four other showrooms that Watches of Switzerland operates in the US, although they are dedicated Rolex, Breitling and Omega boutiques as opposed to the usual all-brands standalone store for the retailer. The New York flagship is located at 60 Greene Street and covers two floors and 8000sq ft.
