The world-renowned company, the flagship health and beauty brand of AS Watson Group, continues to put customers at the heart of its business with its unique in-store activations.
As customers’ expectations for a seamless and enjoyable shopping experience continue to rise, in 2023, Watsons invested in opening and upgrading over 2,200 O+O (Offline plus Online) stores across 15 markets in Asia, Europe and the Middle East. The company expects to have over 3,800 new and refitted O+O stores by the end of 2024.
Malina Ngai, Group CEO of AS Watson said: “As the leading health and beauty retailer in Asia, we’re committed to offering our customers the highest quality range of products at great value, as well as providing them with a very pleasant shopping experience. We constantly hear from our customers about where we can improve and we work closely with key brands to improve category-specific experience. Watsons has been at the forefront of revolutionising the in-store environment for customers and over these two years, we are investing USD250M in new store openings and upgrading existing stores across our 15 operating markets.”
Watsons stores have been designed to appeal to modern beauty lovers seeking a more exciting shopping experience. Recently, Watsons China has introduced Watsons Pink, where the entire interior design revolves around a captivating pink colour theme, creating an ambiance that is particularly appealing to young customers. Additionally, spa services are offered in the stores, allowing customers to pamper themselves while shopping.
