White Rabbit Bubble Tea Shop, the famous Shanghai-based milk candy brand has now successfully launched its first official bubble tea pop-up shop at LU-ONE Mall in Shanghai on May 29. It’s now the most popular store in the city with tons of customers queuing for hours for a beverage.
Although the store has been open for less than a week, there are more and more people flocking to the shop after seeing the news on WeChat and Weibo. The shop sold 1,000 drinks on its first day and people are reportedly waiting in line for up to four hours.
“We came at around 1.30pm,” one customer in the line told Shanghai Morning Post. “Now it’s 2.30pm and we still have a long way to go to get our beverage.”
Customers can choose from five flavors, including original, tapioca, lemon, tiramisu and red bean. The prices of the beverages range from RMB19 (USD2.75) to RMB23 (USD3.33). It’s no surprise that the popularity of the store attracts scalpers as well. To combat the improper behavior, law enforcement officials are on site to maintain order. Customers can only order a maximum of two drinks. Regardless, the scalpers still manage to purchase drinks and resell them at rather ridiculous prices on delivery platforms (and there are customers who would rather pay the extra money than queue up themselves).
