The delivery-focused restaurant company founded by former Walmart executive Marc Lore has made its first-ever physical restaurant acquisition.
Wonder has acquired New York City-based fast-casual restaurant Blue Ribbon Fried Chicken from Blue Ribbon Restaurants for an undisclosed sum. As part of the agreement, Wonder will acquire the Blue Ribbon Fried Chicken brand, along with its brick-and-mortar restaurant in Manhattan and its current employees.
Blue Ribbon will soon join Wonder’s assortment of over two dozen restaurant brands, which are available for pickup, delivery or dine-in at its brick-and-mortar food halls.
At the same time, Wonder will keep Blue Ribbon Fried Chicken’s East Village restaurant operating as usual, with no planned changes to day-to-day operations. The location will also remain available on third-party delivery platforms.
“Bringing Blue Ribbon Fried Chicken into Wonder is an exciting step forward,” said Marc Lore, Founder and CEO of Wonder. “With an incredibly loyal following already in place, we can now scale this iconic brand across the Wonder platform to reach far more people.” Wonder says it will “thoughtfully scale” the Blue Ribbon Fried Chicken brand over time, with plans to introduce it as a concept at a Wonder location in New York City in 2026, followed by expansion to additional locations.
