Commercial property and investment business Wykeland Group has secured Superdry & Co for its Waterside centre in Lincoln.
Superdry & Co has committed to an 11,200sq ft unit across two floors at the retail and leisure destination, bringing its latest womenswear and menswear collections to shoppers in Lincoln and the surrounding area.
Expected to open at the end of July, it will bring another hugely-popular brand to Waterside and underlines the centre’s appeal as a vibrant retail and leisure destination in the heart of the city.
The letting is another big boost for Waterside, which has been rejuvenated under the ownership of leading commercial property and investment business Wykeland Group, first in a joint venture with Lincolnshire Co-op and now as the sole owner.
Jason Platten, Wykeland’s Head of Retail and Leisure, said: “We’re delighted that Superdry & Co is coming to Waterside. As one of the UK’s most recognised fashion brands, it’s a fantastic addition to the centre and further strengthens Waterside’s retail offering. It’s also a major vote of confidence in Waterside as a vibrant retail and leisure destination with strong footfall in the heart of a prosperous city. As Waterside’s owner and operator, we’re committed to continuing to invest in the centre, to enhance the customer experience and to retain and attract high-quality brands that support its long-term success. Securing Superdry & Co as our latest occupier demonstrates the success of this strategy.”
The Superdry & Co store fit-out has now begun, with the store due to open on Friday 31July. The ground floor of the store will be dedicated to womenswear, with menswear occupying the upper level, creating a substantial new presence for the retailer in the heart of the city.
