Strong first half sees 25 new hotel signings and 13 openings across EMEA, continuing Wyndham’s momentum in high-growth markets including Türkiye, India and Central Asia.
As travel demand continues to evolve across Europe, the Middle East, Eurasia and Africa (EMEA), Wyndham Hotels & Resorts is accelerating strategic expansion across the region, responding to growing demand for experience-led travel, emerging destinations and internationally recognised hotel brands.
During the first half of 2026, Wyndham EMEA signed 25 hotels and opened 13 hotels across EMEA, reinforcing its presence in many of the region’s most dynamic travel markets. Growth was driven by continued momentum across Türkiye, rapid expansion in India and increasing investment across emerging destinations including the CIS (Commonwealth of Independent States), where improving tourism fundamentals and rising international interest continue to create long-term development opportunities.
Wyndham now operates over 750 hotels across EMEA, with over 99,000 rooms, reinforcing the region’s role as a key engine for sustainable growth.
Across EMEA, travellers are increasingly looking beyond traditional gateway cities in favour of authentic cultural experiences, destination-led leisure travel and previously undiscovered markets. At the same time, domestic travel remains resilient, governments continue investing in tourism economies and owners are increasingly seeking globally recognised brands capable of delivering technology, distribution and operational expertise.
These trends continue to underpin Wyndham’s regional strategy, with the company leveraging the strength of its 25-brand portfolio to expand across high-growth midscale, upscale and mixed-use developments, ensuring the right brands are introduced into the right markets at the right time.
