Yoshitsu Co a retailer and wholesaler of Japanese beauty and health products, as well as other products in Japan has opened its 11th physical retail store in Japan. The Store is over 3,000 square feet and is located at 1F Maison Akiyama BLDG,12-4, 6-chome, Nishikasai, Edogawa-ku, Tokyo, adjacent to the metropolitan shopping district.
The opening of the Store is the first of several anticipated openings in 2022, which is a part of the Company’s long-term plan to expand its footprint nationwide in Japan. The Company strives to establish the first brick-and-mortar store in Japan with an innovative business model by integrating online live streaming with the in-person store shopping experience. The first floor of the Store provides customers with, among other products, a selection of premium beauty and health products and the Company will also optimize and customize products offered at the Store to best serve the local community. The second floor of the Store has been furnished as a live streaming room, allowing customers worldwide to view and order products online via the live commerce platform. The Company expects to deliver products to customers worldwide in a timely manner by leveraging the geographical advantage of its international logistics centers.
Mr. Mei Kanayama, the Principal Executive Officer of Yoshitsu Co., Ltd, commented, “We are excited to introduce our new store integrating live streaming features, which marks our innovative approach to enhancing the in-person shopping experience, and offer an extensive selection of our high-quality products to serve more customers in Tokyo. With our dedicated professional team, we are committed to providing a superior in-store shopping experience to every customer. Furthermore, as a critical part of our expansion strategy, the opening of the Store reflects our approach to expanding our business scale and customer base in the local market. We believe our expansion strategy will enhance our brand awareness and enable growth in our financials in the long term.”
About Yoshitsu Co., Ltd
Headquartered in Tokyo, Japan, Yoshitsu Co., Ltd is a retailer and wholesaler of Japanese beauty and health products, as well as other products. The Company offers various beauty products (including cosmetics, skin care, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), and other products (including home goods, food, and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers.
