European online fashion retailer Zalando has given an update on the range of new initiatives it has introduced to support fashion brands and retailers in its partner programme throughout the coronavirus crisis.
Partners in need of immediate cash relief will benefit from faster pay-out terms until the end of June. In addition, partners in its Connected Retail programme will be able to sell via the platform without paying commission fees until the end of May.
Zalando has also been improving visibility for small to midsize partners in its shop. The company said this resulted in its partners doubling their sales to more than one million items over the Easter weekend.
Co-Chief Executive of Zalando Rubin Ritter said: “Over the past weeks, we have taken decisive action to protect our employees and our company from the impact of the coronavirus. Going forward, we will focus our efforts and our investments on accelerating our platform strategy throughout this crisis. For the fashion industry, the time to go online is now, and we can make a difference by supporting our partners to grow their business on our platform.”
Future plans include expanding the company’s offering to include textile face masks in the coming weeks. All profits generated from the sales will be donated to charity. In addition, Zalando has launched its first ever remotely produced marketing campaign to encourage customers to stay active at home as it looks to benefit from increased sales of active wear.
