Australian fashion label Zimmermann has opened its first Hong Kong boutique at Pacific Place, continuing its expansion across Asia.
Located in Pacific Place’s luxury precinct, the boutique was designed by long-time collaborator Studio McQualter. It comprises a series of interconnected spaces dedicated to the brand’s ready-to-wear and accessories collections.
The interior features a glass facade, terrazzo flooring, stained-oak fixtures and vintage furnishings. It also showcases works by Australian artists Angus Gardner and Elliot Watson and includes a private client lounge. The Hong Kong boutique launches with Zimmermann’s High Summer 2026 collection.
Zimmermann has been accelerating its brick-and-mortar expansion in Asia over the past two years. The brand entered mainland China with a Beijing flagship at Taikoo Li Sanlitun early last year, following existing stores in Shanghai and Chengdu and then opened its first Thailand boutique at IconSiam earlier this year.
The Hong Kong opening comes as Zimmermann enters a new phase of growth under chief executive Roberto Eggs, who joined the Australian luxury brand in May after more than a decade at Moncler Group.
