The new 600sq m macro-store flagship is located on Velazquez Street in Madrid and offers customers a new, enhanced shopping experience.
Druni offers thousands of beauty products, cosmetics, perfume and personal care products. The brand currently operates 670 stores with more than 350 of these distributed throughout Spain. The new flagship store has been designed by CuldeSac studio and features four key sections: premium brands, parapharmacy, organic and beauty with each section boasting its own colour and style.
The new premium brands section is complete with marble and large arches to give a sense of grandeur. Custom furniture including warm rugs have been utilised to add to this overall effect. The organic section is designed to portray an interior patio and boasts wooden beams, tying in with the ‘green’ ethos of this section. The Parapharmacy puts the customer at the forefront of research, providing expert advice from the prestigious laboratory.
The new store provides an utterly unique and innovative portrayal of the brand, whilst ensuring an enhance customer experience.
