The second-hand sneaker platform which launched in France is now looking to expand their operations in new European markets.
Founded by David Benhaim and Michael Holzman, WeTheNew is a concept whereby limited editions of sneakers with prices evaluated by the creators are presented on the platform. If a customer wants to purchase a model, they place an order which will then be fulfilled by the platform researching with its network to find the product.
Given the WeTheNew approach, the platform has the capabilities to launch in any market where there is demand. The company will structure itself with new teams dedicated to marketing, technology and logistics to bring their offering to new audiences, allowing the concept to grow on an unrestricted scale.
The ambition for the concept now is to duplicate their model across a number of European markets.
